Desi Adda
Indian Restaurant · Surfers Paradise, Gold Coast, Australia
The Challenge
A well-loved restaurant whose Google profile had no fresh photos, offers or regular updates. One of the most crowded Indian dining strips in Australia, against competitors with 8,000 and 12,000 Google reviews. A website that was live but did little to send people to the restaurant. No single view of how many people were finding, calling and visiting from Google each month.
Key hurdles:
- A well-loved restaurant whose Google profile had no fresh photos, offers or regular updates.
- One of the most crowded Indian dining strips in Australia, against competitors with 8,000 and 12,000 Google reviews.
- A website that was live but did little to send people to the restaurant.
- No single view of how many people were finding, calling and visiting from Google each month.
What We Did
We studied the brand, identified the gaps, and built a tailored strategy.
Google Business Profile
Regular updates to photos, offers, menu and opening details, so the listing stays fresh and complete for Google Maps.
Reviews and reputation
Active review management, with replies to customers, to keep a steady flow of new Google reviews.
Website and local SEO
Clearer menus and calls to action on desiadda.com.au, and work on the local searches people use to find an Indian restaurant in Surfers Paradise.
Monthly reporting
Google Business Profile, Search Console and Analytics figures in one monthly report, with calls, directions and website clicks tracked.
The Results
9,739 profile views in August
Up 99.2% on August 2025, three months after we started.
Direction requests up 63%
183 in August, against the same month last year. 229 in September.
Calls up 36%
Calls from the Google profile in August, year on year. Website clicks rose 34% and menu views 142%.
Top three on Google
2nd for "indian restaurant surfers paradise" and 3rd for "surfers paradise indian restaurants" in September.
Want more people finding your restaurant on Google?
Send us your restaurant's name and suburb and we'll show you where you rank and what we'd fix first.
Book a Free Discovery Call