3L Cafe
Modern Coffee House & Lifestyle Hub · Melbourne, Australia
The Challenge
Zero digital presence — no audience, no social proof High competition in Melbourne's saturated café scene Need to build local community traction fast without relying on discounts Goal to drive in-store traffic and online ordering revenue
Key hurdles:
- Zero digital presence — no audience, no social proof
- High competition in Melbourne's saturated café scene
- Need to build local community traction fast without relying on discounts
- Goal to drive in-store traffic and online ordering revenue
What We Did
We studied the brand, identified the gaps, and built a tailored strategy.
Brand Identity
Modern minimalism with premium-yet-approachable tone. Logo worked across signage, cups, packaging, merch.
Visual Design
Instagram-worthy visuals rooted in local authenticity. Menu, posters, and social media told stories of community.
Paid & Organic
Google Ads + Meta Ads targeting 10 km radius. DM-based AI funnel to convert inquiries to visits.
The Results
37% Weekday Footfall
Increase within 90 days of strategy execution
Engaged Audience
Built from scratch in the first 3 months
Google Maps Visibility
Improved search visibility and customer ratings
Revenue Uptick
Online ordering from DoorDash linked to social traffic
“Arinon didn’t just give us an online identity — they helped turn our idea into a living brand. People come in quoting posts they saw online. It’s real. It’s working.”
Want to build a lifestyle brand that sells?
Your café can be a movement — not just a menu.
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