White Label SEO Pricing: What Agencies Pay in 2026

For most small agencies, selling SEO is the easy part. Delivering it every month, for every client, at a price that still leaves a margin is where it gets hard. Hiring a full-time SEO person only makes sense once you have enough clients to keep them busy, and until then a white label partner fills the gap.

This guide covers what agencies in the US and Australia typically pay for white label SEO in 2026, what you should get for the money, and how to check that the numbers work before you sign a client.

How white label SEO is usually priced

Providers tend to use one of four models, and many mix them:

• Per client, per month. A fixed monthly fee for each client you hand over, with a set list of deliverables. This is the most common model for local SEO and the easiest to resell, because your cost tracks your revenue.
• Tiered packages. Bronze, silver and gold style plans with more keywords, content or links at each level. Simple to sell, but check what actually changes between tiers.
• A la carte tasks. A price per audit, per blog post, per citation batch or per technical fix. Useful for one-off projects and for topping up a retainer.
• Dedicated hours. You buy a block of a specialist's time each month and direct the work yourself. Good if you already have an SEO lead and need hands, less good if you need someone to own the strategy.

Typical prices in 2026

Prices vary a lot with where the provider is based and how much hand-holding they do. These are typical ranges, in US dollars:

• Local SEO, per client: typically US$250 to US$1,000 a month. The low end is usually Google Business Profile upkeep and citations. The high end adds regular content, on-page work and proper reporting.
• National or ecommerce SEO, per client: typically US$800 to US$3,000 or more a month, because the keyword sets and the content needs are much larger.
• Technical SEO audit: typically US$200 to US$1,500 as a one-off, depending on the size of the site and whether it includes a fix list you can hand to a developer.
• Blog content: typically US$50 to US$300 per article, depending on length, research and whether it is written by someone who knows the industry.

Providers based in the US or Australia sit at the top of these ranges. Teams based in India, the Philippines or Eastern Europe usually sit lower, which is where most of the margin for small agencies comes from.

What should be included for a local client

For a local business such as a cafe, restaurant, dentist or trades business, a monthly local SEO retainer should cover at least:

• Google Business Profile management: weekly posts, new photos, category and attribute checks, and suggested replies to reviews.
• Citation building and clean-up, so the name, address and phone number match everywhere.
• On-page fixes to the client's website: titles, headings, local pages and schema markup.
• Some new content each month, even if it is only one page or post.
• Rank tracking for the client's main searches, including Google Maps positions, not only website rankings.
• A monthly report with your branding, written so the client can understand it without a call.

Ask any provider for a written list of monthly deliverables and a sample report before you send them a client. If they can't show you both, you will struggle to explain the work to your client.

Working out your margin

Before you take on a client, do a quick sum. Here is an example with made-up numbers for a local client:

• The client pays you A$1,200 a month.
• Your white label provider charges A$500 a month for that client.
• You spend about three hours a month on calls, emails and reviewing the report. At an internal cost of A$80 an hour, that is A$240.

That leaves A$460 a month, or a bit under 40%, before your sales costs and overheads. A useful rule is that the provider's fee should be no more than about half of what the client pays, so your own time is covered. If the numbers only work at a much thinner margin, either the client price is too low or the provider is the wrong fit for that client.

It also helps to know what end clients expect to pay. For cafes and restaurants in Australia we set out the typical ranges in how much restaurant SEO costs in Australia.

Red flags

• Guaranteed rankings such as "first page in 30 days". Nobody controls Google, and your client will hold you to the promise, not the provider.
• Bulk link packages of hundreds or thousands of links a month. These usually come from low-quality networks and can do real harm to a client's site.
• Reports full of vanity numbers and nothing about calls, direction requests, bookings or enquiries.
• The provider owns the accounts. Your client should own their Google Business Profile, Search Console and Analytics, with the provider added as a manager.
• Long lock-ins with no exit clause, before you have seen a single month of their work.

Hospitality clients need a different plan

If you have cafe, restaurant or bar clients, most of their customers find them on Google Maps rather than through the website. The work leans heavily on the Google profile, reviews and the menu. Our checklist on getting a cafe into the Google Maps top 3 shows the order we work in, and this Gold Coast restaurant case study shows the kind of numbers a hospitality client cares about: profile views, direction requests and calls.

What we charge agencies

We publish our partner prices. White label local SEO starts from US$350 / A$500 a month per client. Website builds start from US$1,100 / A$1,550, technical SEO audits from US$250 / A$350, and website care from US$60 / A$90 a month per site. We bill monthly in USD or AUD by PayPal or bank transfer, with volume rates from five active clients. For SEO we recommend at least three months per client, and there is no minimum for website builds.

We are a Delhi-based team, our founder spent about 16 years working in hotels and casinos in Australia and Malaysia, and we work under your brand. Your clients never hear our name unless you want them to. Full details are on our white label page.

FAQs

What is white label SEO?

It is SEO work done by an outside team and sold by your agency under your own brand. Your client deals only with you and receives reports with your logo. The provider never contacts your client unless you ask them to.

How much should an agency mark up white label SEO?

There is no fixed rule. A useful test is that the provider's fee should be no more than about half of what the client pays you, so there is room for your account management time, sales cost and profit. If the sum only works at a 20% margin, either the price to the client is too low or the provider is too expensive for that client.

Is cheap white label SEO safe to resell?

Price on its own doesn't tell you much. Providers based in lower-cost countries can do good work at lower prices. What matters is whether they give you a clear list of monthly deliverables, show you a sample report, avoid bulk link packages and let your client keep ownership of their accounts.

Do white label SEO providers require a minimum contract?

Many ask for three to twelve months. Three months is reasonable for SEO, because rankings take that long to move. Be cautious about a twelve-month lock-in with no exit clause, especially for a client you haven't worked with before.

Who should own the client's Google Business Profile and Analytics?

The client, always. The provider should be added as a manager on Google Business Profile, Search Console and Analytics, never made the owner. That way the client keeps everything if they leave you, and you keep everything if you change providers.