"How much for a website?" is like asking "how much for a vehicle?", a scooter and a truck are both correct answers to very different needs. Here are the real price bands in India in 2026, what actually drives the cost, and how to decide what your business should spend.
The price bands
- DIY website builder (Wix, Shopify, WordPress-you): 5,000 to 20,000 rupees a year. Fast and cheap; you do the work and it looks like a template.
- Freelancer: 15,000 to 60,000 rupees for a small site. Good value; quality and reliability vary a lot.
- Agency, small business site: 50,000 to 2,00,000 rupees. Custom design, copy, SEO setup, and someone accountable for the result.
- Custom / e-commerce / booking: 2,00,000 rupees and up. Payments, integrations, and heavier engineering.
What actually drives the price
Two sites can be 10x apart because scope differs: number of pages, custom design vs a template, whether copy and photography are included, integrations like payments, booking or CRM, SEO and analytics setup, and performance work so it loads fast on mobile. When you compare quotes, compare scope, not just the number.
The costs nobody mentions
The build is one-time; running the site is ongoing. Budget for a domain (about 800 to 1,500 rupees a year), hosting (2,000 to 15,000 a year), an SSL certificate (usually free), and maintenance. E-commerce and booking sites also pay a payment-gateway fee on every transaction. Ask about these before you sign, not after.
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Explore web developmentWhat a small business actually needs
Most small businesses do not need the most expensive option, they need a fast, clear, mobile-friendly site with strong copy, an obvious call to action, and basic SEO so it can be found. Spending 1,50,000 rupees on a beautiful site that loads slowly and ranks nowhere is worse than a well-built 60,000 rupee one. If you are weighing options, our guides on web development vs a website builder and why your website is not generating leads will help you spend wisely.
FAQs
How much does a business website cost in India?
Roughly: a DIY website builder is 5,000 to 20,000 rupees a year, a freelancer-built site is 15,000 to 60,000 rupees, a small professional business site from an agency is 50,000 to 2,00,000 rupees, and a custom or e-commerce build is 2,00,000 rupees and up. The right number depends on what the site has to do.
What are the ongoing costs of a website?
Beyond the build, budget for a domain (about 800 to 1,500 rupees a year), hosting (2,000 to 15,000 a year depending on traffic), an SSL certificate (often free), and maintenance or updates. E-commerce and booking sites also carry payment-gateway fees.
Is a website builder or a developer better for a small business?
A builder is fine for a simple brochure site if you value speed and low cost and will maintain it yourself. A developer or agency is worth it when the site must generate leads, integrate tools, load fast, and rank on Google, that is where design and technical quality pay for themselves.
Why do website prices vary so much?
Price tracks scope: number of pages, custom design vs template, content and photography, integrations (payments, booking, CRM), SEO setup, and performance work. A 15,000 rupee site and a 1,50,000 rupee site are usually solving very different problems.