Marketing ROI Calculator

Digital Marketing ROI Calculator

Free, no sign-up. Move the sliders to estimate the leads, customers, revenue, ROAS and ROI your monthly marketing budget could generate — built for Indian businesses.

Your numbers

₹30,000
What you'll spend per month (ads + services).
₹300
Typical ₹150–500 for Indian SMB paid channels.
10%
Of the leads you get, how many buy.
₹9,000
Revenue from one customer (per order or lifetime).
60%
Profit left after cost of delivering.
Estimated return
3.0×
Return on ad spend
+80%
ROI (after margin)
100
Leads / month
10
New customers / month
₹90,000
Revenue / month
₹24,000
Gross profit / month

Estimates only — real results depend on your offer, targeting and creative. Use them to sanity-check a budget, not as a guarantee.

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How to read the results

ROAS (return on ad spend) is revenue ÷ budget — how many rupees back per rupee spent. ROI factors in your gross margin, so it reflects actual profit, not just revenue. A healthy target for most Indian SMBs is a ROAS of 3×+ and positive ROI once the funnel is dialled in.

Not sure what to plug in? Our guide on how much digital marketing costs in India breaks down realistic budgets and benchmarks, and how to measure marketing ROI covers the metrics behind these numbers.

FAQs

How is marketing ROI calculated?

ROI = (profit generated − marketing cost) ÷ marketing cost. This tool estimates it by turning your budget into leads (budget ÷ cost per lead), leads into customers (× conversion rate), customers into revenue (× customer value), then applying your gross margin and subtracting the budget.

What is a good ROAS for digital marketing in India?

ROAS (return on ad spend = revenue ÷ ad spend) varies by industry, but 3×–5× is a common healthy target for Indian SMBs. Below ~2× usually means the funnel (targeting, landing page, or offer) needs work before scaling.

What's a typical cost per lead in India?

For most Indian small businesses on Meta/Google, cost per lead lands roughly ₹150–₹500 depending on industry and competition. Use your own data if you have it; the ₹300 default is a reasonable starting estimate.

Is this calculator accurate?

It's a directional estimate to sanity-check a budget, not a guarantee. Real results depend on your offer, targeting, creative and follow-up. For numbers grounded in your actual data, book a free audit.

Turn these estimates into real results.

We'll audit your funnel and tell you honestly what budget and channel mix will hit your targets — free, no obligation.

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